Social Media Conference
Communicating Environmental Issues Online

Programme

View schedule.

Register

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Speakers

Fred Pearce
John Gibbons
Oisín Coghlan
Prof Frank Convery
Brian Trench
Jimi McGrath
Danny Walsh
Peter O'Brien
Karin Dubsky
Damian O'Broin
James Kelly
Mike Walker
Tadhg O'Corcora
Eddie McVeigh
Dan Boyle
Jeff Colley


Contact Information

Contact Philippe Carr, European Commission Representation in Ireland
01-634-1111

Organisers

Celsius Group
European Commission


Conference Schedule

10.00
Introduction - Philippe Carr European Commission in Ireland
 
10.02-11.50 - Choice between Workshop 1 and Workshop 2
Workshop 1 - European Parliament Rooms
Direct Engagement with the Public: discussion forums & other open media - Niall Kearns Mills, ibis
Niall Kearns Mills is an internet strategy consultant with several years experience in handling contentious and polarised complex issues through online media.
Building websites that work: the fundamentals of finding out what you want from your website and making sure it is delivered - Eugene Flynn
Eugene is managing director of 54 Degrees New Media Consulting. Since 2002 the company has been advising on and building activism web sites.
Workshop 2 - European Commission Rooms
Making online movies - James Kelly
Web film producer and director of Feenish Web Films, which has experience in audiovisual productions in both the online and offline world
Social media that can stand out - Damian O'Broin
Director, Ask Direct, a direct marketing agency with substantial experience using online tools in the not-for-profit sector
 
11.50
Coffee
 
12.00-13.15
Panel Discussion - Exploiting activist networks and campaigning
Moderated by: Niall Kearns Mills

Panelists:

  • Tadhg O'Corcora - Irish Peatland Conservation Council Officer/ Online Communication Officer
  • Oisín Coghlan - Director of Friends of the Earth Ireland since 2005. FoE maintain an active online program which includes member engagement and online advocacy.
  • Peter O'Brien - Co-founder of Edenbee, a unique social network devoted to increasing cooperation and social values with its members online and offline
  • Mike Walker - Communications Manager for the Pew Environment Group, which co-ordinates the Ocean 2012 coalition, a pan-EU NGO for reform of fisheries.
 
13.15 - 14.00
Lunch/Coffee Break
 
14.00 - 15.10
Panel Discussion - What online tools work best in bringing the environmental message to the public?
Moderated by: Danny Walsh - Communications Officer, Irish Environmental Network

Panelists:

  • John Gibbons - Journalist, media owner, activist and Blogger
  • Professor Frank Convery - Professor of Environmental studies UCD/ Chairman of Comhar SDC / Blogger
  • Brian Trench - Journalist/ Academic/ Researcher on Social Media/, DCU School of Communications/ Celsius Group
  • Assisted by Eugene Flynn, 54 Degrees
 
15.30 - 17.00
Panel Discussion - What environmental messages work best with the public?
Moderated by: Karin Dubsky - Coordinator of Coastwatch Ireland / Trinity College Dublin

Panelists:

  • Jimi McGrath - Advertising Director at Cawley Nea/TBWA. Jimi worked on the Power of One and Change.ie campaigns
  • Jeff Colley - editor of Construct Ireland – Winner of the Green Communications Award 2010
  • Professor Frank Convery - Professor of Environmental studies UCD/ Chairman of Comhar SDC / Blogger
  • Assisted by Damian O'Brian of Ask Direct
 
17.00- 17.40
Keynote address: Mr Fred Pearce, on new media and Climate Gate
Columnist Guardian/ Former Editor New Scientist/ Author/ Blogger
 
17.45- 18.45
Reception/Networking opportunity
 
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